Three days of action and the results
Tuesday 20th June 2017
Before my three days of action started, I had a lunchtime meeting with a Product Manager and friend; he’s currently transforming a London-based vehicle hire firm by delivering their enterprise app offering. This chap knows his Product design (*and he’s got great recommendations for new music); so the focus of the meeting — Who? What? Why?
These principles may be common place for you Product professional folks, however, to me this resonated as my process of simplifying JeezusBot was about answering a simple question of his ‘best use’.
Wednesday 21st — Friday 23rd June 2017
The simple answer to the ‘Who?’ question is; everyone; the ‘Why?’ I can answer by saying — I believe it’s possible to eliminate the use of the common CV.
Eliminating the use of the common CV was the reason I created JeezusBot; he was to act as a virtual curator to help individuals learn more about me and contact me. Essentially, I was exploring the value of a ‘virtual CV’ that was more interactive and personal in terms of engagement. I now think that this would have to be more of a platform-play / marketplace idea and it would need scale to execute properly. Additionally, the interaction with JeezusBot was quite low, hence the need to pivot.
Action 1: Search for data and insight
A constant through this pivot stage is the requirement to gather more data and insight; for this reason, I decided to run a promoted Twitter campaign to understand where the chatbot conversations are happening and who is having them. This campaign ran throughout the 3 days of action (21st-23rd June) and I actually promoted an original blog post I’d written about the creation of JeezusBot and the results where as follows;
- Tweet Impressions = 11,147
- Tweet Engagements = 163
- Engagement Rate = 1.46%
- Clicks = 69
- Media Engagements = 93
- Top 4 countries for Impressions = Portugal (6,500), France (2,798), Ireland (1,306) and Germany (291) — the UK came in 5th place (143) followed by the USA (109).
- Top 4 Keywords Impressions = AI (9,720), Persona (4,833), Artificial Intelligence (477) and then finally chatbots / chatbot (204)
- Top 4 Interests Impressions = Comedy; Movies & Television (7,485), Music (7,389), Action & Adventure (6,289) and Comedy; Hobbies & Interests (6,279)
- Impressions Female/Male = Male (5,910) and Female (4,521)
- Portugal is a country where chatbots are a subject to conversation
- The UK is not a country that appears to be part of the chatbot conversation at present
- Artificial intelligence is clearly a hot (super-hot!) topic
- The female/male impressions regarding the topic were that far apart — a positive sign!
- Comedy and Hobbies & Interests — not entirely sure what to make of this insight at this stage; however, perhaps chatbots are perceived as still ‘social’ as opposed to ‘business orientated’?
- My content (blog post) wasn’t that interesting or my expectation is too high given the resulting engagement rate
Action 2: Exploring Alexa Skills
As part of my research into the new user journey when looking for a new career opportunity, I’ve registered to develop a ‘Skill’ for the Amazon Echo voice recognition assistant, Alexa.
I’m now in the process of starting talks with a developer to guide me through the more technical implications of creating a ‘Skill’ for the platform; at this stage, there appears to be no other options for job search advice or options.
Action 3: Networking & connecting
Interestingly, a meeting this week has resulted in the suggestion that JeezusBot becomes a ‘social’ character (as opposed to functionally for business); and it’s linked to one of my personal interests; graffiti art. Having checked Botlist just before posting this blog, there hasn’t been a chatbot created specifically for graffiti art.
I’m also in the process of setting-up a call with the CEO of a recognised technology solution provider to discuss a recruitment chatbot proposition; this is a business related conversation, however, it does present an opportunity to learn more about the landscape of chatbots for talent acquisition.
Summary of the 3 days of action
At this stage, it feels like the 3 days past and I didn’t achieve a huge amount; however, that is subjective as my expectation was perhaps misaligned. If I look at it objectively, I have more insight that will shape my thinking about target markets in terms of geography, areas of interest and the current hot topic of the moment — AI. In addition, I have another avenue to explore in more detail for the use of JeezusBot — graffiti art.
So what next? — I need to set myself a ‘re-launch’ date!